You’d think we’d be running a casino or gambling ring with this concept, right? Roll again.
With a dollar and a dream, one employee, 100 pieces of one product that sold out of the trunk of a Nissan Maxima. To arriving at your door step and into over 100 retail stores across the USA and four countries.
Needless to say, we started from the bottom.
Head Crack was created and is currently operated out of Brooklyn N.Y. since 2012.
Today, our team of over 20 amazing & talented people work very hard to meet every criteria that it takes to make Head Crack a well respected brand.
The primary focus has always been about the product and service that we deliver. Each of our caps are 100% hand made cut & sewn. Using only the best cotton & fit for our best selling t-shirts and hoodies that are worn by athletes, entertainers, and streetwear connoisseurs. It was only a matter of time that Head Crack would be recognized for it's quality, detail, thought-provoking designs & fit.
In 2015, we created the online shop. Today it got us thinking, Parents didn't lie when they said "Hard work pays off". From the debut of our "Papi Dad Hat" in 2016 till present, Head Crack climbed up the web traffic ranks to be recognized as one of the top 5 most shopped headwear/streetwear brands online in the USA.
We are risk takers, but we didn't just roll the dice to get here. We enjoy the challenges that come along with developing and working a brand. We're also very creative and passionate people who love streetwear.
More than just a play on words, Head Crack, stands for an automatic win. We’ve created some of the best caps on the market by not accepting failure. To sum things up, in the dice game “Cee-lo”, you get three dice. Rolling a four, five, and six represents an automatic win, the term for that undefeated roll is called, “Head Crack”.
Nothing worth having comes easy. Often enough, those who seek to become great, face many odds.
In life, if you don’t throw, you don’t know. Which inspires our mantra,
“Life’s A Risk, Roll The Dice”.